Influencer marketing in a nutshell

Posted: October 22nd, 2007 | Author: Duncan Brown | Filed under: influencer marketing | Tags: analyst relations, best practice, influencer marketing, Michael Cote |

I sometimes get asked what Influencer Marketing is, in 30 seconds or less. Try this for starters.

In fact, replace “analyst” with “influencer” and you’re very close. If you also replace “customer” with “influencer” you’re there.

(Credit where it’s due - the whole, original, post is here)