Comment and discussion on influencer marketing from Influencer50

About

Posted: November 26th, 2008 | Author: Duncan Brown | Filed under: Uncategorized | |

Duncan BrownDuncan Brown is Influencer50’s Head of European Operations. He has 18 years of experience in the IT industry.  Prior to joining Influencer50, he was Director of Consulting at IDC, and held a similar role at Ovum. His clients included BT, HP, IBM, Microsoft, Oracle, Vodafone and other leading IT and telecoms providers.  He began his career in software development.  Duncan is in high demand as a thought leader and keynote speaker.

“Competition in the ICT market has never been greater. Firms are scrambling to differentiate themselves, yet they continue to use traditional marketing techniques. Customers are being bombarded with sales messages, and filter most of them out. How can vendors regain customer attention? The answer is Influencer Marketing. That’s why I joined this company.”  - Duncan Brown